Corporate brands are becoming more flexible and tapping into the potentials of Gospel music. Kenyan artiste Bahati has become the first Gospel act to be casted in Coke Studi Africa.
For his first performance, Bahati will be paired with fast rising Nigerian Pop singer Kiss Daniel making it his 2nd collaboration with a Nigerian.
The Bahati Coke Studio Africa deal is definitely a major break for the Gospel artiste and African Gospel music.
Coke Studio Africa seeks to bring unity with the African continent by uniting artistes through cross-boarder collaborations. It is a one of a kind music show that brings artists from different genres, eras and regions together to create a modern and authentic African sound through musical fusion. Coke Studio Africa show is produced by Coca-Cola Central, East and West Africa.
The Season 2 features a line-up of 24 popular African artists from five countries, including: Waje, Burna Boy, Flavour Nabania and more from Nigeria, Victoria Kimani, FenaGitu, Rabbit from Kenya, Diamond, JohMakini and more from Tanzania, Neyma, Jose Valdemiro, Marllen from Mozambique.